6/ ConclusionĪll in all, we were really pleased with the experience, which enabled us to introduce our new product to the US tech community, and meet new entrepreneurs. Surely the fact that we launched on ProductHunt at the end of our Kickstarter campaign has something to do with it. That was the most disappointing part of our PH launch, as we were expecting some press in the US.
Which is not nothing, but quite low in comparison to the effort we put into it.Ī lot of product hunters came on our website but very few of them actually backed our Kickstarter campaign. We estimated the pledges from Product Hunters to $2,6K out of a $185K campaign. Knowing no one in the Silicon Valley and no one influential on Product Hunt, and after checking among our friends and connections, I tried to get in touch with a couple of entrepreneurs who had posted several products on Product Hunt, including from Need/Want, but got no answer.Ģ. We realized that we needed a Hunter, that is to say someone influential in the Product Hunt community, to get our product posted directly on the main page. Dozens of products are posted there everyday, and very few get featured on the main page. If you post the product yourself, or ask someone from the community to post it, it will get lost in a firehose: the upcoming section. But we quickly realized it wasn’t that easy to get on Product Hunt. We first decided to launch on Product Hunt the same day we launched on Kickstarter.
MAY 27 - LAUNCH OF OUR KICKSTARTER CAMPAIGN ( Which raised $185K in total) 1/ It was harder than we thought So a French start-up specialized in growing food at home, we decided to leverage Product Hunt for the Kickstarter launch of our new product: Lilo, the easy way to grow fresh herbs at home. One of the main sources of traffic for their project was Product Hunt on which they launched “by sheer coincidence”, which led to huge press coverage like the Huffington Post, Wired and many others.Īt the time I subscribed to Product Hunt and quickly fell in love with the site: it’s an amazing way to get to know useful products before anyone else, like Weld, Email Hunter, or Transformy. Need/Want had launched an Emojimask side project that had generated more than $50K in 2 months. It all started after reading this great article by Need/Want a few months ago. Product Hunt enabled us to connect with really great companies and investors.Īll-in-all these 3 channels have brought us 349 new companies and 228 qualified leads over the couple of weeks.We spent countless hours playing by Product Hunt rules. TechCrunch brought us the most signups as well as the most qualified leads. It also brought us a few job applications! Hacker News was great for bringing visitors on our website, with actually more than both other channels combined. We found that the three channels were really successful for us but they each brought us something different. Number of unique visitors on our website: 2574 visitors Here’s how those helped us with our numbers. We posted the new () on Product Hunt and it got a bit more than 150 upvotes in the day. Number of unique visitors on our website: 2477 visitors Here are the numbers that came out of it. Number of unique visitors on our website: 6174 visitors We posted on Hacker News a straightforward post.
Product hunt featured free#
Since we have a 14-day free trial, we’re not able to measure the actual number of customers we got through the different channels yet but we’ll share those with you soon. The number of shares (Twitter mainly – still during the 24 hours following the post) The number of qualified leads (for us a qualified lead is a company that adds a shared inbox and invites at least one teammate) The number of signups (during the 24 hours following the post) – it”s the number of companies who signed up, not users. The number of unique visitors on our website (during the 24 hours following the post) And we want to share the results with you. A week has passed now, and we took the time to analyze how each channels worked for us. To make it really official, we managed to be featured on 3 different channels: Hacker News, Tech Crunch, and Product Hunt. Last week, we launched Front after 7 months of beta. What’s the best way to launch your product? We got featured on Product Hunt, TechCrunch, and Hacker News to launch our product.
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